MineCraft

Minecraft was released in alpha mode on May 17^th 2009 and since then has become one of the most successful Indie games of all time. The game was originally created by Markus Persson or ‘Notch’. Minecraft is what is called a sandbox game. A sandbox game is basically an open world game where the player chooses his/her own objectives and ultimately can do whatever they want. There is no aim to Minecraft other than to survive on the randomly generated world you are spawned in to using what you can find or what you create yourself from resources you have mined or farmed. It is because of this that the players can be as creative as they want and therefore will spend hours on building these massive projects.

Minecraft now though is known for its community which creates their own worlds and makes their own story’s which others can play by entering the worlds code or ‘SEED’. By doing this Notch and Mojang have to do very little to keep the community entertained as they are doing so themselves due to the sandbox nature of the game. Another influence that the community has added to the game is their seemingly endless supply of ‘MODS’ which again others can download which means that Mojang do very little to keep their audience engaged with the game.

Minecraft has broken 8 million sales on the PC .This is not counting all the free downloads from when the game was in Alpha. The XBOX 360 version is selling approximately 17,000 copies a day generating $340,000 every 24 hours.