In this essay i shall talk about the importance of localising a game for national audiences.
Localisation is adapting a game to match each countries norms, values and language, and preferances individually. Localisation is one of the most important aspects of a games production as a games national popularity and acceptance very much depends on how successfully a games company localises its product.
For the most part localisation only consists of minor adjustments to a game ie language however there are examples of when a companys attempt to localiser is alot more drastic such as Wolfenstein 1992 which was banned on the pc in Germany and the console version was heavily edited removing all Swastika's and the boss modelled from Adolf Hitler was renamed the 'Staatmiester'. Another even more drastic example oif localistion comes from China where all consoles have been banned as they are seen as corrupting the minds of the youth despite China being the largest producer of consoles worldwide. So instead video game companys have to produce gaming devices with around 50 games pre programmed into it as these are not seen as consoles by the Chinese government and also China is the number 1 pc gaming country.
