free to play market

slender

Media Essay- UNFINISHED!!!!!!!!!!!!!!!!

In this essay i shall talk about the importance of localising a game for national audiences.

Localisation is adapting a game to match each countries norms, values and language, and preferances individually. Localisation is one of the most important aspects of a games production as a games national popularity and acceptance very much depends on how successfully a games company localises its product.

For the most part localisation only consists of minor adjustments to a game ie language however there are examples of when a companys attempt to localiser is alot more drastic such as Wolfenstein 1992 which was banned on the pc in Germany and the console version was heavily edited removing all Swastika's and the boss modelled from Adolf Hitler was renamed the 'Staatmiester'. Another even more drastic example oif localistion comes from China where all consoles have been banned as they are seen as corrupting the minds of the youth despite China being the largest producer of consoles worldwide. So instead video game companys have to produce gaming devices with around 50 games pre programmed into it as these are not seen as consoles by the Chinese government and also China is the number 1 pc gaming country.

Distributors (unfinished)

The distributor of Skylanders is 'theinthing'

'The distributor of Angry Birds is 'Chillingo'

The Distributor of GTA V is 'Take two Interactive'

Advantage Distribution

PEGI-Video game ratings

PEGI or the Pan European Game information was started to help parents and players make sensible decisions on buying video games. PEGI was first launched in the spring of 2003 and since then has overcome almost all competition and is now the most used game age rating system in Europe. The idea behind PEGI is to make sure that gamers are not absorbing content from games that may be to mature for them. A example of how itis used in the new Grand Theft Auto V which will be rated an 18+ due to its violent, criminal and sexual nature. PEGI origonally was only used as guidance for how old someone had to be to play a game however now PEGI's age rating are enforced by law.

I believe the main issie that PEGI will be facing now is the rise in digital distribution as now it becomes essentially impossible to stop someone from buying a game deemed to  mature for them when all you can access about them is their gamer profile and card details.

Lord of the Rings Online

Lord of the Rings Online is falls under the genre of 'Fantasy'
To Download the game is copletely free but to subscribe it costs  $14.99 per month $41.85 per 3 months $77.70 per 6 months.
Lord of the Rings Onloine is differant in comparison to your normal console based game as it is a completely free roaming (open world) based game meaning that millions of players are placed into a server and what they can do if left completely to their imagination rather than pre determined quests in an order.




Lord of the Rings Online has been developed and published by 'Turbine' and 'Midway Games' on April 24th 2007.
Lord of the Rings Online is available worldwide.

GTA V trailer

The start of the GTA V traioler has the song 'Skeltons' by Stevie Wonder. The first shot of the trailer is an establishing shot of the game are area Los Santos a remaking of Los angeles. This is to show the graphic capabilities of this game. after this the music softens with a voice over narrative with a selection of slow panning shots. this is becauese the trailer is introducing the first protagonist who has a easy living lifestyle. this judgement is made clearer by a wide variety of low angle shots and long shots of his house and possessions which also gives the impression that this character is in a position of power.

From here the music start to liven up again and there cuts start to get  quicker and more unpredictable. also the first shot of this sequence is again a establishing shot but this time of a more inner city like scene.  This is because the trailer is introducing the second protagonist who is a lot  more rugged. This judgement becomes alot more clearer when the trailer transforms almost into an action film with alot of shots of explosions and action sequences. this part of the trailer also has alot of close ups of this characters face to show his clearly crazy and animalistic style that he will bring.

From here the trailer intoduces the final Protagonist but doesnt give much away in terms of his character type. instead it shows his wealth with again a variety of action sequences involving a multitude of differant vehicles.